ING Gets It Right – The We The Savers Statement
I thought this was so well thought out and written that it deserves a mention. ING Direct put out a We, The Savers statement that clearly identifies how we can be responsible for ourselves during this rough economic stretch. I appreciate the sentiment, plus ING is my bank for both checkings and savings and I love their services.
Here is the list :
- We will spend less than we earn.
- We will use our home as a savings account.
- We will take care of our money.
- We will defend our credit worthiness.
- We will ignore unsolicited credit card marketing.
- We will know the cost of borrowing.
- We will invest for the long term.
- We will take care of the things we have.
- We will remember what matters.
- We will be heard.
Click here to read the full statement to get a breakdown of each point.
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If only more people believed in these statements and the power of saving, staying out of debt and being responsible with their money.
The first rule resonates the most with me. I had a conversation with a co-worker about spending beyond one’s means and I think his sentiments summed up our economy’s financial troubles
“If I can keep borrowing money, and I can keep getting credit cards, why shouldn’t I spend now, and then just die leaving behind 400,000 dollars in debt. I’m fine with having a monthly payment.”
After admitting I did not have extra money to afford lasik eye surgery he retorted:
“neither did I, but I would rather live my life with perfect vision and debt, than wear glasses and have no debt.”
It’s a culture we created, and now we must reverse it.
I really like this… This is a fairly ambitious activity, if anything reflects just how stuffed (read f****d) the US economy is. I think it’s a great idea of using “Social Proof” to create momentum, by this I mean they publicly display (and use to competitive nature between states) the number of people who have ‘signed on’. Of course, above all else, they’re building brand and a bloody big email marketing list 😉 Thumbs up to the Dutch Orange